11 - 14 APRIL 2026 | FIERE DI PARMA

From Drink to Rub: One Unique BBQ Experience

BBQ Expo ARENA
April 13
from 13:30 to 14:30

In this Showcooking, you’ll explore a new way of building barbecue flavor, using gin, cocktails, and spices as true culinary ingredients. Discover how a cocktail-inspired rub is created — designed like a cocktail, but in solid form. Wood becomes an ingredient itself: infused into a drink, it releases aromatic smoke that defines the meat as it cooks. From botanicals to the embers, every element works in synergy for a technical and intensely aromatic barbecue experience.

The science of flavor, applied to the grill.

Pitmaster: Daniele Merli
Butcher: Mauro Schiavo

Event Target: Beginners and Enthusiasts

Remember to also purchase your entrance ticket to the exhibition.

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